Introduction:
The Marketing & E-Commerce Study Plan requires 125 semester credit hours to complete the program. The program works on providing students with strong knowledge, contemporary marketing tools and the necessary skills to enable them to obtain jobs in the field of marketing or enroll in postgraduate programs. It includes three domains of courses: University Requirements or General Courses offered by the University for all students, independently from their specialization, College Requirements or Common Courses between college departments enforcing and broadening the knowledge of students for Accounting, Finance, Business administration and Management Information System and preparing Marketing Students for more Specialized courses offered by the department. Main Marketing & E-Commerce courses includes Market Segmentation, Tourism Marketing, Consumer behavior, Digital marketing and Business to Business along with more practical courses working on developing students' capabilities to cope with renewable marketing techniques and practices in today's business world and shaping persons of ability and conviction who draw upon their education to lead productive, respectful and compassionate lives that improve the whole community. Graduates students of Marketing and E-commerce major can aspire to administrative and supervisory positions in both government and private sector. The main profile careers include Marketing Manager, Public relations Specialist, Social Media & Digital marketing specialist, Communication Manager, Sales and Channel Marketing Executive.
The close bonds of the department with the business community, the wide opportunities for internships and E-training and the commitment of the program to stay at the forefront of developments in education and learning, enhance graduates competitive advantage in the job market.
Marketing profile picture:
Why Marketing program
Marketing is a multi-real-life applications domain and has a wide range of career options. The main reasons to study this degree and how it can improve your future prospects are:
1. Marketers are in demand: Marketing is a vital component in many businesses. In order to succeed you have to excel in satisfying your customer, for this you will need marketing.
2. Diverse fields to work in: business and non –business sectors need to be marketed.
3. Marketing is open-ended domain: you can combine courses to tailor your degree and improve your career.
4. A real life experience: With the Marketing program, you will benefit from the real-life marketing roles training and the opportunity to build your professional network.
5. Potential earning power: Marketing professions present potential impressive future salary.
Program Offered:
programme title: Bachelor in Marketing & E-Commerce
duraation: 4 years
medium of instruction: English
total credits: 125
Program Mission:
Empower students with knowledge, skills and values in Marketing and E-Commerce in line with modern professional requirements, and advancing academic research to serve industry and society.
Program Vision:
To be pioneer in graduating the best professional in the field of marketing and e-commerce.
Program Goals:
The main objectives of the Marketing & E-Commerce program are to graduate students who are able to:
1- Provide students with strong knowledge, contemporary marketing tools and the necessary skills to enable them to obtain jobs in the field of marketing or enroll in postgraduate programs.
2- Develop students' capabilities to cope with renewable marketing techniques and practices in today's business world
3- Graduate persons of ability and conviction who draw upon their education to lead productive, respectful and compassionate lives that improve the whole community.
4- Encourage the culture of scientific research and develop competency among students and faculty members
Marketing & E-Commerce (Department X) Graduate Attribute:
As a graduate from CBA, Marketing and E-Commerce, student will be:
1- Critical thinker & Problem-solver;
2- Socially responsible;
3- Digitally literate;
4- Effective communicator;
5- Innovative and creative;
6- Marketing specialist.
Marketing & E-Commerce Program Learning Outcomes:
Marketing & E-Commerce Graduates students will be able to:
learning outcomes to be inserted here!
1. Describe the principles and concepts of marketing, marketing mix and consumer driven marketing.
2. Identify strategies, research methodologies and data collection techniques for each marketing context and decisions support.
3. Analyze various competitive marketing environment and subsequent complex marketing scenarios while implementing marketing strategies.
4. Critically appraise the available marketing data in supporting decision making for evolving different marketing context.
5. Construct critical thinking strategies to solve marketing issues and problems
6. Communicate effectively, marketing and e-commerce strategies and plans, orally and in writing with a range of audiences.
7. Apply the scientific methods on inquiry, investigation and research for complex marketing scansion supporting marketing strategic directions.
8. Demonstrate an ability to work effectively as a member or leader of a team, in the field of marketing.
9. Apply Marketing ethics attributes, social responsibilities commitment and professional conducts in serving companies objectives and community.
10. Manage effectively plans for self –development and assess own learning process and performance based on real evidence with autonomy.